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About Me.

Hi, I'm Dianna.

I've spent most of my life working in food. I started in restaurants at 15 years old and spent over a decade working my way through kitchens, eventually becoming a chef before transitioning into marketing and brand storytelling.

Today, I help food, hospitality, and lifestyle brands tell their stories through photography, content creation, marketing strategy, and authentic storytelling. My background in professional kitchens gives me a unique perspective—I understand not only how to market food, but also the passion, craftsmanship, and hard work that goes into creating it.

Over the years, I've partnered with restaurants, butchers, farms, makers, and local businesses to create content that connects people to the products, places, and people behind the experience. Whether I'm behind a camera, building a marketing campaign, writing a story, or collaborating with chefs and business owners, my goal is always the same: create work that feels genuine, memorable, and human.

I believe the best brands are built through community, authenticity, and great storytelling—and that's exactly what I love helping businesses achieve.

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Professional CV

Past Experience

Content Creater and Photogogrpher

Eldr Restaurant

September 2023 - 2025

Led menu photo shoots for Eldr Restaurant, styling and photographing new menu launches to showcase the culinary team's vision while creating compelling visual content that increased guest engagement and strengthened brand identity.

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Social Media and Marketing Manager

Chop Shop Butchery

May 2023 - 2025

As Head of Marketing for Chop Shop Butchery, I developed and executed marketing campaigns that connected customers to the people and stories behind their food. My responsibilities included food photography, content creation, email marketing, social media strategy, website management, and brand storytelling across two retail locations. I collaborated with local chefs, restaurants, farmers, ranchers, and seafood suppliers to create farm-to-table campaigns that highlighted regional ingredients, culinary partnerships, and seasonal products. Drawing on my background in professional kitchens, I created authentic culinary content that showcased premium meats, seafood, recipes, and producer relationships while strengthening customer engagement and brand loyalty.

Marketing & Creative Assistant

Spicewalla

May 2021 - April 2023

Utilizing skills learned in 15 years of restaurant work including as a Chef and management, I assisted the marketing team with recipe/spice development, photo shoots, content creating, social media management, and maintaining the website.

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